Truvia® calorie-free sweetener

I am super excited to be offering up Truvia® – a calorie free sweetener to members of the product review club this month.

Truvia® is one of the brand names of stevia that is currently on the market right now. Other brands include PureVia, Krisda and Sweet Leaf. Stevia comes from a stevia rebaudiana plant where the leaves have components which, when extracted and purified, are 200 to 300 times sweeter than sugar. Because stevia is extremely sweet in small amounts, it’s considered to be a calorie-free sweetener.

Stevia has actually been around for awhile. It’s been available in health food stores for at least 10 years. However, Health Canada recently approved it as one of the sugar substitutes that are approved for use in Canada. As a result, it is now widely available in most grocery stores and in packaged goods.

I did a previous taste test that compared sugar substitutes such as sucralose (i.e. Splenda) and aspartame (i.e. Equal) to sugar before stevia was widely available on the market. But now that stevia is around, I am curious to find out what it tastes like. I can see how stevia would appeal to certain consumers who might choose it over artificial sweeteners such as Splenda and Equal since it comes from a “natural” source (i.e. the stevia plant).

Have you used Truvia® ? Would you use it as a sweetener instead of other sugar substitutes?